Privacy Policy

At Amara Cape Town, we are committed to protecting your privacy and your personal information. This Privacy Policy explains what information we collect, why we use it, how long we keep it and what rights you have. It is based on the following South African laws:

Protection of Personal Information Act 4 of 2013 (POPIA)
Electronic Communications and Transactions Act 25 of 2002 (ECTA)
Consumer Protection Act 68 of 2008 (CPA)

This policy applies to the website amaracapetown.com.

1. Who we are (Responsible Party)

Business name: Amara Cape Town
Website: amaracapetown.com
Email: info@amaracapetown.com
Information Officer: The owner of Amara Cape Town, who you can reach at info@amaracapetown.com

2. Information we collect

Identity and contact details: first and last name, delivery address, email address and phone number.
Billing and payment details: billing address and payment method. We do not store your full card details. Payments are processed by secure payment providers that are certified under the PCI DSS standard.
Order details: the products you buy, quantities, amounts and delivery address.
Technical and browsing data: IP address, browser type, device and the pages you visit.
Information collected through cookies, as explained in section 5.

The fields marked as required in our forms are needed to provide our service. If you don't fill them in, we won't be able to process your order or request. By giving us your information, you confirm that it is true and up to date.

3. Why we use your information and our lawful basis

Purpose	Lawful basis (POPIA, section 11)
Processing your order: payment, delivery, returns and warranties	Performance of a contract with you
Answering your questions and providing customer service	Performance of a contract or your consent
Meeting our tax, accounting and consumer law obligations	Legal obligation
Sending you newsletters and marketing messages	Your consent (POPIA, section 69)
Sending offers on products similar to ones you've already bought	Existing customer relationship (POPIA, section 69(3)). You can opt out at any time
Analysing how our website is used and personalising your experience	Your consent, given through cookies
Preventing fraud and keeping our website secure	Our legitimate interest

We do not make decisions about you based only on automated processing that have legal effects on you, and we do not build profiles for that purpose.

4. Marketing communications

We only send you marketing by email or other electronic channels if you have clearly agreed to receive it. The exception is if you're already a customer and the message is about products similar to ones you've bought, as section 69 of POPIA allows. Every message includes a simple, free way to unsubscribe. You can also unsubscribe by emailing info@amaracapetown.com.

5. Cookies

We use essential cookies, which the website needs to work. Analytics, personalisation and advertising cookies are only set if you accept them in our cookie banner. You can accept, reject or change your cookie settings at any time. You can also delete cookies through your browser settings.

6. Who we share your information with

We do not sell, rent or trade your personal information. To provide our services, we share some information with trusted service providers who process it on our behalf (operators, under sections 20 and 21 of POPIA). They are required to keep it confidential and secure:

E-commerce platform and web hosting provider
Payment providers and financial institutions
Courier and delivery companies
Email marketing tools
Website analytics tools

We may also share your information with the South African Revenue Service (SARS), courts or other public authorities when the law requires it.

7. Cross-border transfers

Some of our service providers may process information outside South Africa, for example in the United States, Canada or the European Union. We only transfer information when the recipient is bound by laws, binding corporate rules or contracts that give a level of protection substantially similar to POPIA, or when another condition in section 72 of POPIA applies.

8. How long we keep your information

Customer and order information: for as long as you're our customer, and afterwards for the periods the law requires. This is generally 5 years for tax records under the Tax Administration Act 28 of 2011.
Marketing information: until you withdraw your consent or unsubscribe.
Customer service enquiries: for as long as we need to deal with them, and no longer than 1 year.
Cookies: for the periods set out in our cookie banner.

When these periods end, we securely delete or anonymise your information.

9. Your rights

You can use the following rights at any time, free of charge:

Access: ask whether we hold information about you and get a copy of it
Correction: ask us to correct information that is wrong or incomplete
Deletion: ask us to delete your information
Objection: object to certain uses of your information, including direct marketing
Restriction: ask us to limit how we use your information in certain cases
Withdrawing consent: at any time. This doesn't affect anything we did lawfully before you withdrew it.

How to use your rights: email info@amaracapetown.com with the subject line "Privacy Request". Tell us which right you want to use and include details that help us identify you. We will reply within a reasonable time, and no later than 30 days.

Complaints to the regulator: if you think we haven't handled your information or your request properly, you can lodge a complaint with the Information Regulator (South Africa) at www.inforegulator.org.za or by emailing POPIAComplaints@inforegulator.org.za.

10. Children

Under POPIA, a child is anyone under 18. Our website is not aimed at children, and we do not knowingly collect their personal information without the consent of a parent or guardian. You must be 18 or older to buy from us, or have permission from a parent or guardian.

11. Security

We take appropriate technical and organisational measures, as section 19 of POPIA requires, to keep your information confidential, accurate and available, and to protect it from loss, damage or unauthorised access. Our website uses SSL/TLS encryption. If we have reasonable grounds to believe your information has been accessed without authorisation, we will tell you and the Information Regulator, as section 22 of POPIA requires.

12. Changes to this policy

We may update this Privacy Policy to reflect changes in the law or in our business. The current version will always be on this page. If we make important changes, we will let you know.

Last updated: 8 October 2026

13. Contact us

Email: info@amaracapetown.com
Website: amaracapetown.com
Customer service hours: Monday to Friday, 9:00–18:00 · Saturday and Sunday, 10:00–15:00 (South African Standard Time, SAST)
Average response time: within 24 hours on business days